WHY YOUR GOOGLE LISTING MATTERS
86% of Moroccans use Google Maps to find healthcare professionals nearby. A well-optimized Google Business Profile places your practice in the local pack — the top 3 results shown before organic listings — for searches like "psychologist Casablanca" or "therapist Rabat."
For psychology practices, the dual benefit is geographic visibility plus credibility signaling: a complete profile with real office photos and a handful of reviews significantly lowers the barrier for patients who search discreetly, often at night on their phone.
ELIGIBILITY
Google requires a verifiable physical address for a standard GBP. If you work exclusively via teleconsultation from home, you can hide the address and use a "Service Area" profile — this reduces Maps visibility but keeps you searchable.
SETUP STEP BY STEP
Category: Psychologist (or Psychotherapist). NAP must be identical across your website, GBP, DabaDoc, and any directory. Photos: 4-6 of your office only — no patients, no stock images. Verification by Google code: 5-14 days.
GOOGLE REVIEWS AND PROFESSIONAL SECRECY
The hard rule: never confirm or deny a therapeutic relationship in a public response.
What you must NOT do: ask for a review immediately after a session; offer any incentive for reviews; reveal that the reviewer is a patient.
What you CAN do: passively mention your GBP link in your email signature; display a discreet link on your website's contact page.
Response template (positive review): "Thank you for your feedback. I am glad to support my patients on their journey."
Response template (negative review): "Thank you for your message. I'm sorry your experience did not meet your expectations. Please feel free to contact me directly."
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